Make Lei for May Day
We highlight some beloved backyard flower lei, care tips, and more. Make a lei, wear a lei, and give a lei this May Day!
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Hawai‘i's Graduation Traditions: Lei, Love & Legacy
These two cherished Hawai‘i graduation traditions are beautiful and rooted in the same spirit: a desire to mark a moment with intention and love.
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Our Guide to Merrie Monarch Week 2026
We are thrilled to be part of this festive week, and we wanted to share a few more exciting events taking place alongside the hula competitions.
Our Guide to Merrie Monarch 2026
Empowering The Next Generation With Moore Aloha
Carissa Moore is a mother, five-time World Surf League Champion, Olympic gold medalist, and the founder of the Moore Aloha Charitable Foundation. To Mele and Noël, she is a living example of what it looks like to lead with your whole heart. Read the full article here.
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Misty Ma‘a
Get to know Misty Ma‘a, a mother, educator, devoted steward of Hawaiian language and culture, and an original HIE muse.
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Mu‘umu‘u Memories
We're celebrating the mu'umu'u through a variety of style-minded women who love them.
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Our Commitment to Giving
We're proud to share that HIE contributes 1% of our top-line sales to HIE Heirlooms of Hawai‘i Charitable Fund. Through this partnership with Hawai‘i Community Foundation, we're able to support local nonprofits that strengthen our community and preserve the traditions that make Hawai'i home.
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Founder's Gift Guide: Noël's Picks
For this gift guide, HIE founder Noël Shaw has handpicked a collection of home essentials that embody her philosophy of refined island living—from entertaining essentials to quiet luxuries that elevate the everyday.
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